If you are in business, marketing goes with the territory. You have to do it to survive in this day and age of technology. Survival, however, won’t be enough for you, especially since you want to thrive. You want profitability. You want the infinite road to business success and not just “make do with whatever happens this month.” Marketing, when done correctly and consistently, is tough, but creating habits will help you reach ultimate marketing success.
In business, you must have complete control over your cash flow. You want profitability, you want marketing success. As such, here are a few habits that’ll help you do marketing better:
1. Etch marketing success into your DNA
If you are a professional (which implies that you are very good at what you do) it’s imperative that your actual expertise is what you should be focusing on. That is true, but that’s only when you have clients.
To get clients, however, you end up with a basketful of tasks related to marketing that you are not “that” good at. Yet, it must be done. When you are just starting out, get into the habit of putting as much work into marketing as you would into delivering your products and services (depending on your business)
If you can’t bring yourself to do it, outsource it to professional marketers who’ll do it all for you. We can help too [shameless plug]. Whatever you do, don’t ignore marketing. It’s the key to your marketing success.
2. Get into the habit of “playing with it”
By playing, we don’t imply all fun and games. Since modern-day marketing has a lot to do with your actual implementation along with your chosen marketing stack (your choice of tools, apps, software, and services), you’ll never get it right the first time around. How and when you do it is up to you, but implementing systems and familiarizing yourself with the tools to make your marketing machine work, is a priority.
3. Connect with people
Everything you read, hear, see or feel is secondary when it comes to marketing. The primary goal of your marketing efforts is to connect with people.
Do it with social media. Put up videos or write blog posts where you share your expertise. Launch actual campaigns that you pay for. Do branding campaigns that last forever. You can choose your specific route or channels (depending on what you can produce).
Understand that everything you do (and every piece of content you’d produce, in terms for digital marketing) is only to connect with people – your potential or existing customers, your partners, vendors, employees, stakeholders, etc.
4. The habit of questioning everything
There’s a lot of information on the web that’s, at best, questionable. Because of anonymity, lack of checks and balances and because everyone is incentivized to produce content (hopefully), you’ll suffer information overload sooner or later.
That’s why it’s best to get into the habit of questioning, second-guessing, and asking for second opinions always. While you could ask your vendors or team members for the right approach to marketing if you get professional marketing help, it always helps to ask the right questions.
Participate in marketing communities, ask questions, and plan to do the right thing. While you are at it, don’t fuss too much about doing things wrong.
Let’s help your marketing plans! We can help create, manage and execute a creative digital marketing plan that will provide the best content and results for your company using all social media platforms.