Marketing you can feel
Would you agree writing a note by hand has more impact than sending a text?
Research shows the more senses you use, the better you remember the experience. In the fast-paced world of modern business, we are bombarded with information at record pace. Which means time and attention have immense value, like how you recognize when something was curated for you, rather than just targeted at your Digital Persona. Print marketing creates a unique, individual experience because you are the only person that received that exact piece of paper, or even a promotional product.
Power of Print
I don’t know about you, but it’s very easy to scroll past ads on social media.
When used in combination with digital ads, print has been shown to have a 4X result to online marketing alone. Because a letter in the mail forces you to take an extra second to look at it to decide if it’s important to you. So, by combining both, printing creates brand awareness, to help improve your results with web advertising.
Make A Lasting Impact
Traditionally, wedding invitations are sent through the mail.
Even with the speed of online communication we still feel it necessary to send a note in the mail. Why?Because it is important enough to the couple to share a personal touch. So aren’t your customers important? Why doesn’t an email to 10,000 people instantly fill up your pipeline with sales?They didn’t feel like you had enough time to pick up the phone or write a letter to communicate personally with them.