Running for Political Office? Why Do You Still Need Old-Fashioned Campaign Yard Signs?

If you are a candidate for a political office, be it the Governor, Senate, or the Counsellor, it is crucial to prepare for your political campaign in advance. First and foremost, you need to build your recognition and a good reputation among your voters.

One easy way to do that is with the help of political campaign signs. A recent study by Vanderbilt University’s Cindy Kam and Elizabeth Zechmeister shows that campaign signs result in an increase of 2% in your voters. Although the result can seem insignificant, It can prove vital when the race is tight.

Benefits of Campaign Yard Signs

Many potential voters may not know about you and your political campaign. Setting up political signs will help in building your name recognition. Here are six reasons why you need campaign signs for your political campaign.

  1. Increases Your Recognition and Reputation

People will read your signs, consider your message, and do some research about you. This can build your name recognition among the people and even help you be perceived as a valid option while voting. It’s fact that in low-information races, a candidate’s name recognition alone positively affects voter support.

  1. Affordable and Durable

Political campaign signs are one of the most cost-effective marketing solutions you can find. They are usually made out of affordable corrugated plastic which is also very durable. It can withstand extreme weather conditions and do the job for a long time. Moreover, you can print the campaign signs on both sides in catchy colors, which increases the visibility of your sign.

  1. Puts Forward Your Message and Cause

A campaign sign ca be used effectively for putting your message and cause in front of many people. A clear, concise and straightforward message will draw potential voters towards you. A legible design, with a proper combination of words, contrast colors, and catchy images will make sure people scrutinize your sign with attention.

Campaign Yard Signs

  1. Custom Sizes and Easy to Install

A campaign sign can be placed in the yard of a house, near a street footpath, or on a big billboard on the highway.  In all these cases, it is possible to design a campaign sign in custom shapes and sizes according to your needs. Big signs may require some basic equipment, but most signs are easy to install. Anyone can do it in a short amount of time without hassles.

  1. Involves your Supporters and Volunteers

Another advantage of political signs is that you can engage your supporters in campaigning. Hand out a couple of signs to your supporters and ask them to put up the signs in their yards to show their support. Your supporters can also upload your political signs to social media networks like Twitter and Facebook. This will put forward your campaign in front of thousands of people in very little time.

  1. Helps You Reach Out a Larger Audience

When you install your campaign signs in busy streets, near crowded places like shopping malls or airports, busy intersections, and traffic signals, it gets exposed to a bigger audience. A lot of people will see your signs and get familiar with your political campaign.

Most of the drivers who stop at traffic signals take a complete look at the sign and read it thoroughly from top to bottom.


If you want your political campaign to be a successful one, you need to work on designing and placing campaign signs efficiently and properly.

Political Sign Manager (PSM) is a web-based app that helps you in planning your campaign signs and placing them effectively using updated Google Maps. Also, it allows you to keep track of your signs and reduce your sign management costs considerably.

With PSM you can upload a picture of each placed sign as proof in the Sign Management Interface and communicate the status of the sign to your campaign manager.

Visit now and register for your free trial. With the 7-day trial, you can add up to 5 signs to your campaign. You will surely get an edge over your rivals, and your political campaign will receive a much-needed boost.

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