Your potential customers’ short attention span is a cause for worry. With that being said, how do you effectively communicate with your customers? One way would be through the use of graphic design.
“Show, don’t tell,” writes Tom More – CEO and founder of Slide.ly on The Next Web.
Over 90% of information transmitted to our brains is visual. About 50% of our brains are active when it comes to processing visual information. Making it that 40% of people globally respond better to visuals.
Visuals, including videos, images, infographics, logos, and all other formats — make for a strong asset for businesses to communicate on and off the web. The growing importance of visuals now brings us to this question- how can your business use graphic design services effectively?
Here are a few ways you should be using graphic design services, the right way:
Use graphics for power branding
To begin, you’ll need powerful visual assets, such as your business logo. You would then have everything else that follows, including your website, marketing brochures, flyers, outdoor advertising, and more. Your business logo, however, isn’t branding, it’s only a part of your overall branding strategy.
Laura Lake of The Balance writes: “It’s a symbol that can provide consumers with an instant and powerful brand recognition of your business and the services or products that you offer.”
A proper branding strategy starts with great products or services and consistency in quality of delivery. Your visual branding assets and marketing tools only help aid the central premise you make with your products or services.
Graphic Design on Promotional Items
In this day and age of everyone being on the Internet, branded promotional items, such as mugs, pens, t-shirts, and any other promotional items you choose to use as a part of your branding and marketing strategy, have a chance to make an impact. Each item you ship out to your customers has the potential to stay for much longer than just a tweet or a blog post.
Extend graphic assets onto ignored material
Using promotional items and branding them with your logo is common, but who says you are confined to that? In fact, you could do so much more.
Think of ways to extend your graphics assets to even more outgoing items that are normally ignored. You are already aware of how hotels tend to brand everything, from shampoo to towels. Some ideas would be to add your logo and other accompanying graphic assets onto items, such as product wrappers, invoices, printing slips, invoices, thank you notes to your customers, receipts, and other items.
Take on the web with graphics
As of 2017 and beyond, about 40-60% of all the content you develop as a part of your digital marketing efforts should be visual.
As you produce engaging and high-quality content, use various graphic elements and visual aids to create or to supplement existing content. For instance, you could turn a blog post into a video using Lumen5, or you could quickly whip out an infographic if you want to present data in a memorable and shareable way. Perhaps you could even take a blog post and convert it into a slideshow to share it on social media.
Your social media content, blog posts, eBooks, and absolutely every other piece of content will require a dose of custom graphics, images, and more.
Smart outdoor advertising
Not every business can afford to spend on traditional outdoor advertising, like billboards, for instance. Often, limitations give birth to creative methods. Instead, you could choose to advertise using tabletop creatives on locations where your potential audience is likely to spend more time at. Use printable coupons, display stands at heavily-trafficked malls, custom-printed tags that you could put up absolutely anywhere, bookmarks, on the back of tickets, on tissue papers, and more.
Where are you going to use your graphic assets on? Tell us all about it.