If you have a business, run a business or work in a business, chances are that business has a social media marketing content strategy and plan in place. It’s 2019, which means it is the key to success in a business to produce engaging, high-quality content that can be shared on all social media platforms. That ranges from blog posts and newsletters to the widely popular Facebook, Instagram, and Twitter.
Back when social media first showed up on the scene, it was almost mindless to post something that could gain traction very easily. A person didn’t have to put much thought into what they were posting, the time of day it would go out or even if it would truly make an impact on anyone, because back then it didn’t have the significance it does today.
While having a social media presence in your company is highly important, it still isn’t enough to just keep it as an after-thought or as a once-in-a-while type of engagement. Here’s the kicker, it takes even more than just being active on your social media platforms, it takes consistency and it takes planning. It’s what can make or break you from your competitor and it can be the difference of what sets you apart from the rest.
So how do you do that? How do you make sure you are staying on top of your social media marketing game? How do you make sure you are, in fact, being consistent and how, after all that, do you make sure that you are giving your audience exactly what they are looking for? The answer is simple, actually. Your company must create, plan and execute from a Social Media Content Calendar.
A Social Media Content Calendar is the most important tool you can have in your online social media marketing. This calendar is the place where you can plan all of your content in advance. It’s the place where you can organize everything, making your time and effort more efficient in the long run. Having your calendar is where you can log everything that is being done online and it’s where you can track what has already been done and when. It’s where your social media expert can reference to make sure you are cross-promoting your product or post according.
You can keep track of times when you want to schedule your posts and days where your monthly newsletter is supposed to go out. It’s also always great for keeping everyone in the company in the loop of when things are set to go out, when graphics or artwork is due for specific posts and when your website and SEO expert can give you reports on what is working and what isn’t with driving traffic to your website from social media platforms or ad campaigns being run. It’s the tool that will make your life easier and your company, business, and your team more successful with your online presence.