Social Media: Facebook, Snapchat, Instagram, Google, YouTube, LinkedIn, TikTok, Website, Blog, Email.
Does anything seem out of place?
If I could travel back 50 years and ask my parents what they thought these words meant, it would be hilarious to hear their answers.
We know these tools matter. But do you know which tool to use when?
If I’m honest, I’m the guy that will try to use a paint key for a knife in a pinch or a wrench as a hammer even. (I feel like you understand my personality now)
Does that work? It can. Is it effective? Barely. Can you do more damage than help? Absolutely!
So of this shortlist, Which Social Media tools are you ‘using’ right now?
Now take a minute to review what you’ve checked…
Have you published anything to those checked boxes in the past 30 days? (recheck those)
Of your Social Media used in the last 30 days, which ones are you confident are being leveraged and targeted towards your audience effectively.
At this point, if you went from 6 to 4 to 1, let’s dive into that.
Why was there a Social Media drop for you?
Are you spread too thin? Do you need to focus on one or two of the platforms? Did you even remember you have those Social Media accounts?
For me, I like to stay organized—everything in its place.
When you have too many plates spinning, some are bound to break unless you are a professional juggler. So if you don’t work for Cirque de Soleil – Step one is to flush out unnecessary tools.
You know that friend who has more gadgets than projects to use them on? You don’t need EVERY tool when you don’t have ten employees dedicated to each platform all the time. So balance out priorities first and foremost. Here are a few tips we use to keep ourselves in top shape and maximize our content output.
If you haven’t read the March BLOG (link here), That’s a good place to start because that will review many of the below topics.
K.I.S.S. (NOT THE BAND – Keep it simple silly)
Less is more. This blog here is the largest piece of content we create each month. Bonus, we steal from the blog and break it down into our other social media!
Blogs are long format talking about a topic. The easiest and best place to put that is on your website as a separate page. It doesn’t take a master wordsmith to write about your business and be upfront, fun, honest, and show your personality. But if you need help reach out, our team either can assist or has some referrals to a copywriter that can help you generate this content that benefits a lot of little details of your online presence.
From here, our blog will get snipped into short sound bites. We can post a short article on LinkedIn from the blog (link it to the website), and then every team member with a LinkedIn account can share it from there.
BOOM. 3 tools being used: Website, Blog, LinkedIn. So far, we created 1 article and used 3 online platforms for the purpose they serve.
Can you stop here?
You are not required to use everything!
That may seem too simple. But remember above. K.I.S.S. If it isn’t simple, you won’t do it. If you don’t do it, then you have no benefit anyway.
So practice that above strategy. Do it for 3 months and prove to yourself you can make that happen.
Once that is accomplished, see how you are doing with your workload. Do you have 3 months in the pipeline of future blogs? Are you regularly posting to LinkedIn without much trouble? Great!
Developing a Lead Generator
Step 2 is to actually create a capturing tool to benefit you from this effort you have put in. Now that you have a blog and are posting content, how do you grab attention from your audience? Hopefully, with something valuable, they are already asking for!
We offer a short article on common mistakes we find. It’s free advice, and some people may go on their way and send direct mail without us. That’s fine. We provide expert advice, so they at least save money and hassle, and maybe even think of us when a project becomes too overwhelming the next time.
What can you offer? A coupon for their next order? A free session of your coaching service? A download that answers 6 of the biggest questions and fears before using your product? A Free 14 day trial of your SAAS?
To get that, your lead generator will ask for a phone number and email so you can, of course, send them the information, but also so you can track and measure your success.
NOW TO FB/IG/SC
Facebook, Instagram, and Snapchat etc. are other animals altogether. My suggestion would be to check if any team members might have familiarity with the platforms and enjoy making content. You would have to set up new accounts or provide that to a trusted employee.
The way things are in society, you need to be VERY conscious of who has the power to post on your platform. Ensure it is someone you believe has a strong conscience and discernment. While some matters fall in line with your company beliefs and they are good to engage with, other times, you may need to stay sensitive and not post at all.
Ideally, IG, FB, and SC, if used at all, should be fun, engaging, educational, and visually stunning. Many videos, interactions, and consistent activity show up and create a presence on those platforms for your audience that follows and trusts you.
Simply put, if some of this is over your head, we would love to have a conversation about that and point you to a trusted partner in the business to achieve your ideal path in the digital platform of your choice.
Now get out there and blog!
Send me your first post when you get it out there!